Alyssa is an experienced marketing leader, currently serving as the Head of Marketing at Veracity Capital. In her role, she oversees all aspects of marketing, brand strategy, and communications.
With a decade of expertise, Alyssa has extensive experience across marketing and product expansion, event management, branding, lead generation, corporate communications, public relations, investor relations, strategic planning, and organizational design.
Before joining Veracity Capital, Alyssa held the position of Director of Marketing & Corporate Communications at Uber Freight, where she managed various global marketing programs focused on supply chain technology. Under her leadership, Alyssa built an organization recognized for developing a strong brand and consistent messaging, establishing the business as a leading voice in the industry. Prior to her time at Uber Freight, Alyssa held a variety of roles in marketing at Transplace, a logistics company.
She holds a bachelor’s degree in journalism from the University of North Texas and resides in the Dallas area with her husband and two children.
